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February 22, 2011 / realestatetrainingau

Think You’re Meeting and Exceeding Your Client’s Expectations? Maybe you need to think again…

Everybody seems to love buzzwords and phrases. Buzz phrases are everywhere—in our daily conversation, in advertising, and in our business communications. Someone comes up with a pithy statement that sounds great and the next thing you know, that phrase is on everyone’s tongue. Buzzwords and phrases take on a life of their own. To be “in,” you have to adopt the phrase and act as if you own it.

Ain’t that the truth?  That quote came from an article by Paul McCord on a fantastic blog called “Eyes on Sales”. (If you are ever looking for some inspiration to pump up your marketing or lead generation efforts, we at suggest you look here!) 

Anyway, the point of this article is that everyone these days, always seems to say that they “meet and exceed the clients expectations”.  How many times have you heard this from someone else and thought that its possibly either a little arrogant or just not true?  Or alternately, have you said it yourself perhaps without really thinking about what it means.

You, or your company can only meet and exceed your customers expectations, if you have a clear understanding of what was to be delivered in the first place.   McCord goes on to say:

 Knowledge really is power. By taking the simple step to ask your client what their expectations are, you gain the power to give them the experience that will give you the basis for gaining referrals and word-of-mouth marketing. In addition, if you discover your client has unrealistic expectations, you can deal with them at the beginning of the sales process rather than finding out later, after they have evolved into a real problem.

Do yourself a huge favor—ask. Not only will it improve your relationship with your client, you’ll see the effort returned in the form of more sales

You can read the full article here.



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