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February 24, 2011 / realestatetrainingau

The 8 buyer persona’s and how you should sell to them….

On Friday’s, we at always try to bring you something on the lighter side.  Today we thought we would post a link to an article on “Eyes on Sales” again, this time about buyer personas.  One of the important things is that people buy for their reasons and not yours.  Next time you are going for a listing presentation and you’re having trouble securing it, you may be dealing with the person all wrong…..!!  This article covers all different types of buyer persona’s from “Decisive Danielle, to Collaborative Claire, and many other potential customers that you may have come across before.  Read the full article here.





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